The Customer is the Most Important Key To Business
A CUSTOMER is the most important person in our business.
A CUSTOMER is not dependent on us — we are dependent on them.
A CUSTOMER is not an interruption of our work — they’re the purpose of it.
A CUSTOMER does us a favor when they call — we are not doing them a favor by serving them.
A CUSTOMER is deserving of the most courteous and attentive treatment we can give.
A CUSTOMER is the person that makes it possible to pay our salaries.
A CUSTOMER is the life-blood of this and every other business.